What we will not promise before we can deliver it
It would be easy to publish a benefits page today. The template is well established: three tiers, a metal for each, a list of perks sized to make the middle one look like the sensible choice, and a waiting list that converts better for having something to look at.
We have not done that, and this page explains what specifically we are declining to do, so that the absence reads as a decision rather than an oversight.
No tier table
There are no tiers on this site because there is no tiered capacity behind them. A tier is a promise about what the holder receives relative to other holders, and making that promise before the thing exists means deciding, in advance and in public, how to ration something you have not built. Tiers written that way end up being priced by what the market will bear rather than by what the levels actually cost to serve, which is how the middle tier becomes the one engineered to be chosen.
No percentage discounts
Discounts are the default membership benefit because they cost nothing to announce. They are also the clearest case of a benefit that is really a pricing decision: a membership whose value is a percentage off is a membership whose value can be removed by adjusting the list price, and frequently is. If a discount ends up being part of this, it will be because it is the honest description of the arrangement, not because it was the easiest thing to put on a page.
No concierge we have not hired
A concierge desk is a person, or it is a form that goes to an inbox someone checks eventually. The difference matters enormously to a member and not at all to a marketing page, which is exactly why the marketing page is the wrong place to commit to it. We will describe a service when there is someone staffed to deliver it and we know what response time we can actually hold.
No launch date
We do not have one. A date published now would be a guess optimised for your attention rather than our schedule, and the cost of missing it is that the first concrete thing we ever told you turns out to be wrong.
What we will do
Tell you when something is real, once. If you have given us an email address, that is what it is for, and it is the only thing it is for.
Why bother saying all this
Because the absence of a benefits page is ambiguous. It could mean a club being built carefully, or it could mean a domain someone parked and forgot. Writing down which one it is costs us nothing and tells you something, and it also commits us: this page exists to be checked against whatever we eventually publish.
If what finally appears here looks like the thing this page said we would not do, that is a fair thing to hold against us.